I've Had to Learn How to Love Digital Marketing KPIs :)
- Fluent in digital marketing analytics, KPI's, metrics and reporting concepts (CR, CPC, CPA, ROAS, Bounce Rates, Audience Demographics)
- Includes tracking insights to action across transactional, audience engagement and demand generation businesses
- Below is a cadence report structure I created, maintained and used to keep pulse across all traffic, PPC, SEO/SEM and social goals for an $11Mn line of omni-channel business