eBook Content + Multi-Channel Digital Campaign
- Originated S/4HANA adoption value eBook asset geared to large enterprise and strategic hardware partners
- Used for long shelf-life, multi-channel digital campaign (email drip + social & sponsored content + re-marketing)
- Hands-on from ideation of topics to actual copy, value matrix concepts and case studies.
- Read the eBook here or see it below
Outcomes: Published [LinkedIn] sponsored content across 4 multi-variate creative blocks and CTAs (In the case below of "Download Resource Guide" VS "Download eBook", the latter out-performed the former by 2%. Overall lead conversion (gated content form submits) averaged 3-6% across all variations for specified target audience segments.